Choice Hotel Group
Careers at Choice Hotel Group
About Choice Hotel Group
We are an Irish-owned hospitality group with a growing portfolio of five unique hotels across Ireland. Our dynamic team is passionate about creating memorable guest experiences and shaping the future of Irish hospitality.
It’s an exciting time to join our group as we continue to grow and evolve. We offer a collaborative, supportive culture where creativity and ambition are encouraged — and where your career can thrive.
Enjoy a range of benefits including:
- Hotel discounts across Ireland and abroad
- Access to trainee management and development programmes
- Opportunities to grow within a fast-paced, forward-thinking team
At Choice Hotel Group, people are at the heart of everything we do — our guests, our teams, and our partners. Come be part of our story.
Business Analyst
About the role
The Business Analyst will play a pivotal role in helping our marketing team — and the wider business — understand and improve the effectiveness of our owned media channels. As the first dedicated analytics role in the organisation, you will be responsible for bringing together data from multiple systems (PMS, CRM, Website, OpenTable, Ivy, In1 Solutions, and others), establishing reporting and dashboards, and turning data into clear insights. You will recommend data-driven improvements, support test-and-learn optimisation, and work cross-functionally to embed a culture of evidence-based decision-making. This role is designed to evolve as the business and its analytics capabilities grow.
Building and maintaining the company’s marketing and commercial analytics capabilities from the ground up. Developing dashboards, reports, and insights that support marketing, sales, revenue, and operational teams. Recommending improvements to campaign performance, guest engagement, and overall commercial effectiveness through data insights. Supporting leadership in data-driven decision-making while ensuring accuracy, compliance, and best practice in data use. Collaborating with internal teams and external vendors to improve data collection, integration, and utilisation.
Principle Responsibilities
Analytical & Technical Skills
- Strong analytical mindset with exceptional attention to detail.
- Proficiency in data tools such as Excel, SQL, Power BI, Google Analytics.
- Experience with CRM platforms, PMS, and marketing automation tools.
- Ability to design, build, and maintain dashboards and reports from scratch.
Communication & Influence
- Excellent communication and storytelling skills, able to translate complex data into clear insights for non-technical audiences.
- Ability to influence and guide cross-functional teams through evidence-based recommendations.
- Collaboration & Stakeholder Management
- Strong interpersonal skills with the ability to work across marketing, sales, revenue, operations, and external partners.
- Confidence in presenting findings and making recommendations to senior leadership.
Adaptability & Growth Mindset
- Comfortable working in a new and evolving role, with the initiative to shape processes and ways of working.
- Ability to thrive in a fast-paced environment with shifting priorities.
- Curiosity and enthusiasm for continuous learning, experimentation, and innovation.
Governance & Compliance
- Understanding of GDPR and data privacy best practices.
- Commitment to maintaining data integrity and quality across all sources and reports.
Desired Skills & Competencies
- Strong analytical mindset with attention to detail
- Proficiency in data tools (e.g., Excel, SQL, Power BI, Google Analytics)
- Experience with CRM platforms and marketing automation tools
- Excellent communication and storytelling skills
- Ability to work cross-functionally and manage multiple priorities
- Understanding of hospitality industry trends and customer lifecycle
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Data Analytics, or related field
- 3+ years of experience in a Business Analyst or Marketing Analyst role
- Prior experience in hospitality, travel, or leisure sectors is a strong advantage
- Proven track record of driving marketing performance through data insights
If this appeals to you, we would love to hear from you. Send your CV to jryan@choicehotelgroup.ie
We would love to hear from you.