About Us
Improving performance and profit by caring, committed integrity and dedication.
At Choice Hospitality Group, we are dedicated to driving performance and excellence across all of our properties. Since our founding in 1999, we’ve built over two decades of experience in delivering outstanding guest experiences that exceed expectations and cultivate environments that lead the market.
Our greatest strength lies in our people — passionate professionals whose commitment and expertise elevate every aspect of our business. Through empowering our teams, we ensure that guests, stakeholders, and partners remain at the heart of everything we do.
Our Long Term Vision:
Since 1999, we have proudly held the Master Franchise Agreement for Choice Hotels International. While several of our properties operate under Choice Hotels’ white-label brands, our portfolio also includes collaborations with leading global players such as Hilton and Marriott. We understand the strategic value that international brands bring to a hotel and take pride in our in-depth knowledge of global franchise agreements — a key differentiator that sets us apart from other operators.
In 2016, we expanded our scope with the introduction of our own pub concepts, managing bars and restaurants as stand-alone ventures, independent of hotel operations. These venues are built on a commitment to crafting exceptional experiences and cultivating strong community connections through hospitality that feels local, welcoming, and memorable
Operational Excellence
We bring a proven track record of operational excellence, supported by a set of key advantages that drive performance across all our businesses. Our consistent management approach, coupled with strong financial expertise and a hands-on leadership style, allows us to adapt swiftly in a constantly evolving landscape. This agility, combined with our commitment to delivering exceptional service, ensures we continuously create value and drive meaningful improvements for every business we manage.
Leadership Development
By investing in our people, we strengthen every aspect of our business and consistently deliver outstanding results. While attracting the right talent is essential, nurturing that talent and helping each team member reach their full potential is equally important. We empower our hospitality teams and leaders through ongoing support, and actively shape the leaders of tomorrow through robust management development programmes.
Choice Hotel Group
We will deliver measurable results and elevate your business performance. Backed by decades of industry experience, we bring not only proven expertise, but also the ambition and determination to exceed expectations. Our team is driven by a passion for excellence and a relentless focus on delivering value — ensuring that every decision we make contributes to stronger outcomes for your business. Whether through strategic leadership, operational innovation, or hands-on support, we have the vision and capability to unlock your full potential.